Research Skills

Research is vital before setting out to launch a new product or service, recruit staff, re-position a brand or to embark on any project that will impact on your business.

Embarking on a course of action in the absence of thoroughly investigating and validating the propositions on which you are basing decisions is at best risky:

By understanding and implementing the processes involved in effective research design, you will be better prepared to ‘ask the right questions’ and to know how to access the data and interpret and present it in a form that can be relied on for decision making.

Krista HR’s Research Skills training programme:

· Enhances your understanding of the principles of research design and implementation
· Enables you to design your programme of research
· Ensures that you are able to analyse and interpret your data and ensure its validity using appropriate statistical methods
· Assists you to prepare and present your research based report


The training which is delivered on an open or in-house basis comprises the following key elements:

· asking appropriate research questions
· developing hypotheses
· determining suitable methodologies with which to test your hypotheses
· research design and planning including the use of qualitative, quantitative and mixed methodologies
· understanding bias and ways of eliminating or minimising these
· ensuring validity
· data collection techniques including questionnaire design, focus groups and interviewing
· ethical approaches
· data interpretation including essential statistical techniques
· research report compilation

Krista HR will also undertake on your behalf:

· primary and secondary research including academic research, product and competitor research, market research and process research related to the internal operation of your business.